Go Big or Go Home: Sports Illustrated Speeds Into Austin for the Big Race
In celebration of one of the world's most popular gatherings in motorsports, Sports Illustrated returned to the Lone Star State to host a spate of events during Big Race Weekend. From pregame celebrations to post-race after parties, thousands of fans—from Prince Harry to Elon Musk—packed the stands at the Circuit of Americas track to watch the exhilarating competition featuring top drivers from around the world as well as enjoy live musical performances from some of today’s biggest artists. The full weekend of events generated 74.9M+ impressions.
Rev Country Austin
Sports Illustrated Ushers in the Weekend With Rev Country Austin Pre-Party
In partnership with Thuzio by Triller, Sports Illustrated presented Rev Country Austin, one of the most exclusive pre-parties of Big Race Weekend. Hosted by professional racing driver Lindsay Brewer and sponsored by Casamigos and BODYARMOR, the event was headlined by country music duo Locash and saw guest appearances from Spanish motorsports driver Carmen Jorda and former pro road racing cyclist Lance Armstrong.
CLUB SI
Club SI Jumps Right Into the Heart of the Action
Club SI returned to COTA for another successful race weekend, giving 1,300-plus fans the ultimate trackside experience through an upscale, two-story lounge alongside celebrity guests Cole Hauser, Brooks Nader, Dan Bilzerian, Daniel Mac and more. Vince Camuto served as an official sponsor with several special activations.
SI Circuit Series After PartY
Sports Illustrated Drives It Home With Circuit Series After Party
To round out the weekend, Authentic Entertainment brought back its legendary Sports Illustrated Circuit Series After Party, with electronic dance music producer Dom Dolla as the star headliner. Featuring immersive brand activations, buzzworthy photo opportunities and A-list appearances, the one-of-a-kind celebration delivered an unforgettable experience for more than 2,800 guests, including Mark Consuelos, Gavin Casalegno and other notable VIPs. Juicy Couture, Nine West and Thomasville were also sponsors of the marquee event.
Weekend sponsors
Events were sponsored by Casamigos, BODYARMOR, Celsius, Wagoneer by Jeep and Nütrl.
In The News
The event generated a total of 1.3M+ media impressions.
Austin.com, The Best Formula 1 Events Happening in Austin
Austin American Statesman, Pickleball and F1 at COTA? Now's your chance to enjoy them both at the U.S. Grand Prix
Austin Monthly, An Insider’s Guide to the Best Parties, Concerts, and Shows During F1
Culture Map Austin, Sports Illustrated presents Rev Country Austin Party
Social Shoutout
The event generated 10.9M+ VIP and influencer social media impressions.
