The Thrill of the Big Race: Sports Illustrated, David Beckham, Shaquille O'Neal Take Over Las Vegas

Nov 22

Nov 22 The Thrill of the Big Race: Sports Illustrated, David Beckham and Shaquille O'Neal Take Over Las Vegas

Brand News, Events, Living Legends, Media, Sports Illustrated

During Big Race Weekend in Sin City, Sports Illustrated hosted a spate of exclusive events—complete with A-list guest appearances, engaging brand activations and unparalleled views of the high-speed action on Las Vegas Boulevard.

Club SI’s Immersive Experience

Celebrities, content creators and guests who attended the three-day Club SI extravaganza enjoyed a full slate of programming set in VIP areas, complete with food stations and premium drinks.

The festivities began on Thursday with a live taping of the Eff Won podcast featuring actor Dax Shepard, followed by Sports Illustrated’s iconic Circuit Series party hosted at XS nightclub, headlined by Grammy Award-winning duo The Chainsmokers.

Nine West ACTIVATION

Nine West kicked off the weekend with a dinner of its own, where influencers participated in photo opportunities and donned the brand’s seasonal handbags and footwear. The event, which generated more than 7.6 million impressions, was attended by Sonya Esmon, 1.4M+ fans; Violet Benson, 674K+ fans; and Anastasiia Lebedeva, 882K+ fans.

SI Swimsuit Party

Hosted by Sports Illustrated Swimsuit models Nicole English Williams and Brooks Nader, SI’s Swimsuit Party was the highlight of Friday night. Spectators watched the race’s electric qualifying round while enjoying SI Swimsuit-inspired cocktails and interactive photo moments.

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Guests of honor

On Saturday, Authentic Living Legends Shaquille O’Neal and David Beckham hosted the electrifying Club SI experience, where they mixed and mingled with fans, wrapping up a weekend of high-octane energy and sportsmanship.

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ELVIS AT THE BIG RACE

Racing suits inspired by Elvis Presley’s iconic bell-bottom jumpsuit were worn by Red Bull Racing stars Max Verstappen and Sergio “Checo” Pérez during Sunday’s Big Race in Las Vegas. (Verstappen finished in first place, while Pérez took third.) The red and white suits featured a gold belt print embroidered with “ELVIS” and will be kept on display at the Graceland Mansion in Memphis, Tennessee.