Sports Illustrated Celebrates Big Race Weekend in Miami
For Big Race Weekend in Miami, Sports Illustrated hosted a slate of exclusive events—complete with A-list guest lists, culinary adventures from celebrity chefs and engaging brand activations.
Sports Illustrated Kick-Off Event at the Iconic Surf Club
Pictured above: Patrick Mahomes, Serena Williams and David Beckham; DJ Irie; Jamie Salter, ABG Founder, Chairman and CEO; celebrity chef Thomas Keller; Carmen Jorda and Natasha Fishman, ABG CCO and EVP, Marketing.
Sports Illustrated put together an intimate gathering hosted by David Beckham and ABG Founder, Chairman and CEO Jamie Salter on Thursday, May 5, at the iconic Surf Club in Miami. The invite-only event featured cocktails, conversations with industry leaders, attendance by sports legends Patrick Mahomes and Serena Williams as well as a curated menu by renowned chef Thomas Keller.
American Express Presents Carbone Beach in Partnership with The h.wood Group and Sports Illustrated
Pictured above: Nick Woodhouse, ABG President and CMO, David Beckham, Jamie Salter, ABG Founder, Chairman and CEO with Derek Jeter; Dwyane Wade and Gabrielle Union; James Corden and LeBron James; Wyclef Jean and DJ Zack Bia.
The next evening, notable names including Derek Jeter, LeBron James, Dwyane Wade and Gabrielle Union were spotted at American Express Presents Carbone Beach in partnership with Sports Illustrated and The h.wood Group. The VIP dinner was followed by an afterparty along with live DJ performances and a special activation from Nine West.
Nine West at Carbone Beach
Nine West was the main fashion sponsor of American Express Presents Carbone Beach in partnership with The h.wood Group x Sports Illustrated. The lounge was decorated with neon heels and colorful handbags from Nine West, while models and influencers were spotted in the brand’s accessories.
Social Shoutout
Celebrities who engaged with the events on their channels included David Beckham, 72.9M+ fans; Patrick Mahomes, 4.9M+ fans; Vale Genta, 1.5M+ fans; and Carmen Jorda, 636K+ fans.
In The News
Grazia, THE CARBONE BEACH SECOND COURSE PARTY DREW THE ULTIMATE A-LIST CROWD DURING F1 WEEKEND
Complex, Serena and Venus Williams ‘Snuck in’ to A-List Carbone Party in Miami
Page Six, Serena and Venus Williams sneak into starry Carbone Beach party in Miami
TMZ, FORMULA 1 GRAND PRIX WEEKEND BECKHAM, LEBRON HIT UP CARBONE BASH ...Tons Of Celebs Chow Down
Hello Magazine, David Beckham jets off to Miami for very exciting reason
