Shaquille O'Neal's Slam Dunk Year

Shaquille O'Neal's Slam Dunk Year

It’s been a winning year for Shaquille O’Neal. The four-time NBA champion and Hall of Famer continues to solidify his brand presence around the world with a variety of A-list appearances, exhilarating events and new partnerships.


An Evening with Shaquille O’Neal

In partnership with The Hour Group, the highly acclaimed sports icon is marking his first return in more than two decades to Australia, where he is appearing in “An Evening with Shaquille O’Neal.” At the seminars in Melbourne and Sydney, Shaq will share tips for success and offering insights into his illustrious career both on and off the court.


NBA JAM: Shaq Edition

Arcade1Up, the leader in at-home retro game entertainment, has announced the release of the NBA JAM: Shaq Edition home arcade machine. Standing at 67 inches tall with a 19-inch screen, the machine, which mirrors the basketball star’s distinctive likeness, is Arcade1Up’s largest one to date.

See the game in action here:


Shaqtoberfest

The first-ever Shaqtoberfest comes to life this Halloween near one of Los Angeles’ most haunted landmarks. In partnership with ABG Entertainment and Thirteenth Floor Entertainment, O’Neal is set to host the interactive experience featuring family-fun games, specialty fare and live entertainment that will run from late September through Halloween.


New Partnership With Hunter Products

The Shaq brand has entered a new partnership with Australia-based Hunter Products, which is releasing branded basketballs across select retailers in the country as well as the U.S. and Canada. Hunter Products will further enhance offerings across various basketball equipment categories and footwear for men, women and children.


The Event

The Shaquille O’Neal Foundation is set to host The Event, presented by Pepsi Stronger Together, at the MGM Grand Garden Arena in Las Vegas. The second annual gala, which raises funds for underserved youth, will feature a private cocktail reception, gourmet dinner, live auction and star-studded performances by Maroon 5, Maren Morris and John Mulaney.

ABG Brands Headline at New York Fashion Week

ABG Brands Headline at New York Fashion Week

It’s Now or Never: “Elvis” Officially Premieres in Theaters Around the World

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