Authentic's Brands Go Green for Earth Day
Authentic’s brands took part in honoring the planet and embracing a greener future on Earth Day, an annual event observed around the world on April 22 to show support for environmental protection. Eddie Bauer, Nautica and Volcom were among the brands that participated in the global movement through sustainability-focused initiatives, partnerships and collections. Read on to learn more.
Inter Miami CF Launches One Planet Jersey for Earth Day
David Beckham’s Inter Miami CF MLS team has launched its adidas One Planet jersey, completing a three-part campaign with the goal of promoting responsible plastic use. The Inter Miami CF First Team will wear the limited-edition kits on April 22 on the road against the Houston Dynamo at Shell Energy Stadium.
Eddie Bauer and American Forests Continue Long-Standing Partnership
For more than 25 years, Eddie Bauer and nonprofit American Forests have partnered on an ecosystem restoration donation program with the help of customers. Today, the partnership has led to more than 8 million trees planted in the U.S. and Canada. Learn how you can get involved here.
Lucky Brand and FABSCRAP Educate Consumers on Sustainability
In honor of Earth Month, Lucky Brand is partnering with local nonprofit FABSCRAP to educate consumers on sustainable and responsible consumption practices. The brand is highlighting the organization's efforts and messaging on their social channels to raise awareness on textile waste.
Nautica and Oceana Match Donations Through Earth Month
Through the end of April, Nautica is matching all online round-up donations to Oceana up to $7,500, with a total of more than $2.5 million raised since the program's inception. The brand is also running a social media campaign to drive awareness in helping protect, preserve and restore the world’s oceans.
Quiksilver Introduces Its Made Better Collection
Quiksilver has launched its Made Better collection, created entirely from repurposed production scraps and retired textile waste. Designed for circularity, the sustainable collection features a variety of shorts in a mix of bold patterns and prints. (The acquisition of Boardriders is expected to close in Q3 2023.)
Volcom and NoSo Create Sustainable Patches
Perfectly timed with Earth Month, Volcom has teamed up with NoSo Patches to create the Flair or Repair Patch, a strong adhesive repair patch made for outerwear fabric. Each patch uses packaging made of compostable, biodegradable and recycled materials. Shop the patches now on Volcom.com.
