ABG as Seen on TV: Brands Featured in HBO's Hit Shows

Brands across the ABG portfolio stole the spotlight in two of the most popular and widely celebrated shows on HBO, including “And Just Like That,” the reboot of “Sex and the City,” and “Euphoria,” the hit teen drama series.

And Just Like That

HBO’s “And Just Like That” featured a number of ABG brands throughout the show’s first season, including Barneys New York, Brooks Brothers, Judith Leiber and Prince.

Carrie Bradshaw, played by actress and producer Sarah Jessica Parker, is spotted with a ruched Judith Leiber emerald-hued clutch and Harry Goldenblatt, played by Evan Handler, is seen wearing pieces from the coveted Brooks Brothers x Fila collection.

Euphoria

HBO’s “Euphoria” stars Sydney Sweeney, Maude Apatow and Alanna Ubach were spotted wearing ABG brands in print and on air.

Sydney Sweeney made a stunning debut in Cosmopolitan’s Love issue as its first-ever female centerfold, wearing a pair of crystal-embellished Hervé Léger hot pants.

Maude Apatow was featured in Interview Magazine donning a Brooks Brothers tie, while Alanna Ubach was seen in the latest episode of “Euphoria” wearing an emerald Juicy Couture tracksuit.

On screen, Sydney and Maude play sisters Cassie and Lexi Howard, while Alanna plays their mother, Suze Howard.