ABG_logo_2019.png

Hi.

Authentic Brands Group is a global development, marketing and entertainment company. Welcome to our newsroom, where you can keep up with all of the exciting new things that our brands are up to.

Prince Serves a Grand Slam with Sean Wotherspoon Collab

Prince Serves a Grand Slam with Sean Wotherspoon Collab

To kick off the U.S. Open, Prince launches a new capsule collection with Sean Wotherspoon.

Under the creative direction of David Grutman, Prince partnered with Sean Wotherspoon, an industry leading streetwear designer and co-owner of Round Two, on a new collaboration. The Prince x Sean Wotherspoon Collection takes a vintage aesthetic and modernizes it for an eye-catching streetwear capsule. The 8-piece assortment includes tees, crew neck sweatshirts, mesh shorts, sweatpants and the notorious Prince tracksuit.

Fans received an exclusive first look of the collection at the 4th annual Brookfield Place Open, where Prince athletes John Isner and Lucas Pouille played doubles against six lucky fans. The pros also participated in a celebrity match with former Real Housewives of New York cast member Jill Zarin and German tennis professional Anna-Lena Friedsam. Additionally, the crowd engaged in tennis racquet demonstrations, a ‘Hit it to Win it’ contest to score Prince swag and tested out Prince tennis equipment. This activation generated 480K+ social impressions and 14K+ social engagements.

Party time!

In celebration of the launch of the collection, Sean Wotherspoon shared his inspiration, favorite picks and styling tips at Round Two in New York. Both Sean Wotherspoon and Dave Grutman also attended the launch event at The Fleur Room at Moxy Chelsea to toast to the collaboration.

Shop the almost sold out collection at Round Two in New York and online. Learn more at Forbes.

Supermodel Tyra Banks is the Face of Nine West for Upcoming Seasons

Supermodel Tyra Banks is the Face of Nine West for Upcoming Seasons

Authentic Brands Group Unveils New Features on Winston

Authentic Brands Group Unveils New Features on Winston