Nine West Puts its Best Foot Forward at the 2019 PopSugar PlayGround
To celebrate summer in New York City, Nine West partnered with PopSugar PlayGround, on an an oasis that brought its “Stay Golden” mantra to life.
Attendees received free foot massages using the brand’s new CBD lotion and tried on shoes from the new collection.
The visual cornerstone of the activation was the eye-catching custom photo wall made from paillette sequins.
Spotted: Issa Rae in Nine West
Actress Issa Rae wore Nika ankle strap sandals in white patent to the event.