Aéropostale Celebrates PRIDE with The Ali Forney Center
In celebration of PRIDE month, Aéropostale debuts its PRIDE Collection alongside a refreshed assortment of Aéro One, the brands gender neutral label.
In partnership with The Ali Forney Center, proceeds from the PRIDE and Aèro One collection benefited homeless LGBTQIA+ youth. Aéropostale also participated in several PRIDE events, including one hosted by Lady Gaga’s Born This Way Foundation and THEM’s Queeroes’ event.
Among the influencers who participated and posted about this campaign were Brandon Osorio, Anthony Urbano, Kentö and Jari Jones.
To promote this initiative, ABG’s content team produced and shared six videos on Aéropostale’s social channels. The videos highlighted individuals who drive acceptance and amplify gender-equality to raise awareness and generated more than 22 million social media impressions.